Brand & Creative Direction
Topshop
Creating fun and different visuals for Topshop campaigns was a huge joy.
I particularly enjoyed the animation part of these projects.
iOS Web
Miss Selfridge
I was Senior Designer at Miss Selfridge working on everything from photoshoots to app and web design.
Branding, iOS, Android, Web
Pressto IoT device
Pressto needed a clean, fun and tech looking brand that could easily be adapted for various media and sizes.
Branding, Web Design
Branding projects
I have worked on many branding projects over the years. Here some examples.
Branding
Coast Fashions
I directed a huge number of videos, photo shoots and creative changes on the website for editorial content.
Web
Versy Social Media App
For Versy I worked with an amazing illustrator helping me bring to life the vision for this Social Media app.
Branding, iOS, Android, Web
Topshop
I have created many campaign visuals for web and iOS. I particularly enjoyed the animation part of these projects.
Creative Direction
Video Art Direction
I have worked on a variety of videos including fashion and explainers.
Art Direction
Also check out my product design…
Soho House / The Ned
As Head of Product Design at Soho House I oversaw a team of 9 designers working on iOS and Android apps, responsive websites, payment and booking services.
iOS Android Web
LightFi
Creating a simple dashboard design for mobile and web touchpoints across a variety of personas. A complex project to ensure office users and engineers could see both complex and simple views of the same data.
Responsive Web
Hive Home Camera
I helped launch the first Hive Home camera which had unique features. I worked on both the iOS and Android app.
iOS Android
SwissRe
As Lead Product Designer at SwissRe I created a B2B2C policy management tool from scratch, including branding, design library system and user research.
Web
Entale
Entale was the first podcast app to include visual content, links, social snippet sharing and the ability to manage your own content easily on a custom CMS platform. My UX/UI Design won a Webby award.
iOS Android Web
Versy Social Media App
I helped create this Social Media app from scratch and as Creative Director oversaw both brand and product design.
iOS Android
Beautiful brands with beautiful insights
I combine my brand knowledge and creative direction with user insights and UX experience to craft beautiful, concise and on brand experiences.